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If you are new to the whole private label rights thing, it can be quite confusing to know what you can and can't do with the products and articles you buy.
To help understand the do's and don't, I've outlined a general overview of the key benefits and restrictions when buying:
- 'Resell Rights'
- 'Master Resell Rights'
- 'Private Label Rights' - PLR
Resell Rights
When you obtain the resell tights, this will normally entitle you to sell the product 'as is', without any alterations.
You often find eBooks being sold with resell rights. The typical
practice is for the author to include a short bio at the beginning of
the eBook, with a link to their website, and maybe one or two products
that they own.
They may also refer to one or two products within the eBook, and link to them with their affiliate links.
The author wins, because apart from making money from selling the
resell rights to you, he also has the potential to make money from
'back end' sales, from all the people who you sell the eBook to.
So what are the benefits for you?
First off, you get a ready made product, and get to keep all the
profit from the sales you make. Most of the time a product with resell
rights will also come with a pre-written sales letter, and in many
cases a basic 2 page mini website, with header and eBook cover
graphics.
This makes it easy for you to start selling to a market, because you
don't have the time and hassle of creating a product yourself.
On the downside, it will be clear that the eBook was not written by
you. With every sale you make, you are effectively helping to build
someone else's brand, instead of yours.
Master Resell Rights
Going a step further, Master Resell rights give you the same rights
as above, the key difference being that you are allowed to pass on the
resell rights to someone else.
This usually means that you can charge that little bit extra for the product.
The biggest market for selling Master Resell Rights is to Internet
marketers. If you sell a Golf eBook to a load of golfers, they won't be
interested in the Master Resell Rights, because all they want is the
info in the eBook.
Private Label Rights (PLR)
This puts a whole new spin on things. The huge advantage here is that
you can put your own name and brand on the product or article, and pass
it off as if you had created it yourself.
In the offline world you've probably bought private label products
many times. Grocery stores sell lots of products with the store
logo/brand on them. They didn't necessarily make them, they have just
paid for the private label rights to resell those products with their
name on.
As an Internet publisher, private label rights products can provide you with many benefits and advantages.
You could bring out and sell a whole range of products, without ever creating a single one.
Know Your Rights Before You Sell Or Use A Private Label Product
I've outlined the basic overview of the different types of rights being
sold on some ebooks, software and articles. But you will find slight
variations and interpretations of the rules I've outlined, depending on
who you buy the rights from, and what you are buying.
In most cases, private label products and articles will not come
with 'master resell rights' as well. This means that although you can
rebrand and sell the products as your own, you are not allowed to sell
the products with private label rights to others.
This is done to protect the distribution of the products, and also
to ensure that people have to go back to the original product owner, to
obtain the private label rights.
Occassionaly you will find some PLR products with master resell
rights. Because it's normally a big key selling point, it is normally
quite clearly marked on the product sales page.
Always read the terms and conditions of the products you buy the rights
to, so that you know exactly what you can and can't do with the product.
If there is anything you are not sure about, always ask the product owner to clarify things for you.
Tags: resell rights master resell rights private label rights PLR
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